Eric Schwartzman on the Myth of Organic SEO

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode learn about Negative SEO, Entity Poisioning, PR vs. The Algorithm, and more!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC802.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsor: <strong><a href= "https://miro.com/podcast">Miro</a></strong></p> <p>Previous Interview on <a href= "https://www.marketingovercoffee.com/2021/04/23/eric-schwartzman-on-the-digital-pivot/"> The Digital Pivot - Secrets of Online Marketing</a></p> <p>Get the White Paper: <a href= "https://www.ericschwartzman.com/">Defend Your Reputation</a></p> <p>After years of doing consulting on creating content for SEO advantage he was drawn to check out Black Hat tactics</p> <p>18 months on the wild side</p> <p>Link to Eric's report on Negative SEO</p> <p>Denial of indexing attacks, and entity poisioning</p> <p><strong>9:30 - 11:10</strong> <strong>Miro – Your first three boards are free forever, just sign up at <a href= "https://miro.com/podcast">miro.com/podcast</a></strong></p> <p>Exploring the implications of negative SEO</p> <p><strong><a href="https://bit.ly/AI4mktg"><strong>The New Generative AI for Marketing Course from Trust Insights</strong></a></strong> <strong>Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! <a href= "https://bit.ly/AI4mktg">USE CODE EALYBIRD300 now!</a></strong></p> <p>Topical entity poisioning attacks</p> <p>So is the algorithm all they really say it is?</p> <p>Technical SEO as Gray Hat</p> <p>Determining entities</p> <p>PR to Wikipedia to entity relevancy</p> <p>PR is cheaper than constantly adapting the algorithm and crawling the entire internet</p> <p>The most common self inflicted negative SEO problems</p> <p>Join <a href="https://www.threads.net/@johnjwall">John</a> and <a href="https://www.threads.net/@cspenn">Chris</a> on threads, or on LinkedIn: <a href= "https://www.linkedin.com/in/cspenn/">Chris</a> and <a href= "https://www.linkedi