Eric Schwartzman on The Digital Pivot

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode learn about taking small and medium enterprises digital!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC669.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://stackadapt.com">StackAdapt</a></strong> and <strong><a href= "https://terminus.com/moc">Terminus</a></strong></p> <p>Previous Interview on <a href= "https://www.marketingovercoffee.com/2020/03/27/eric-schwartzman-on-media-monitoring/"> Social Media and News Media Monitoring Platforms </a>  </p> <p>His new book <a href="https://amzn.to/3nbfNw0">The Digital Pivot - Secrets of Online Marketing</a></p> <p>Foreward by David Pogue</p> <p>Why you're wasting your time with marketing if you haven't cleaned house</p> <p><strong>10:26</strong> <strong>Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at <a href= "https://terminus.com/moc">terminus.com/moc</a>.</strong></p> <p>Your Ego is Not Your Amigo</p> <p>Digital to Analog is like Credit to Cash</p> <p>Why you need to build your own platform</p> <p><strong>22:54</strong> <strong>StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.<br /> <br /> Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at <a href= "htt