Eric and Neil’s Biggest Marketing Frustrations | Ep. #283

<p>In Episode #283, Eric and Neil discuss their biggest marketing frustrations. Tune in to learn why it’s OK to have marketing frustrations, the importance of sticking with them, and how you can keep ON TOP of the never-ending marketing strategies, tools, and trends. </p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>Eric and Neil’s Biggest Marketing Frustrations</em></li> <li>00:37 – People are expecting things to happen quickly</li> <li>01:16 – When you STICK with your marketing problems long enough, you are bound to solve more and more of those issues</li> <li>01:24 – Neil uses <a href= "https://www.infusionsoft.com/">Infusionsoft</a> for marketing automation</li> <li>01:54 – Don’t go with the tools that are easiest to use, but use the ones that have the right features to grow your business</li> <li>02:14 – Eric is looking to hire creative people for his paid advertising team</li> <li>02:25 – When you’re hiring people, make sure you hire the learners who are really creative</li> <li>03:00 – With emails, it’s quite hard to get good deliverability <ul> <li>03:20 – Hotmail is the hardest one</li> </ul> </li> <li>03:29 – “There’s always this new stuff going on with marketing, all the time”</li> <li>03:45 – Eric always like to learn, but it’s hard to stay on top of his game <ul> <li>03:55 – “My frustration is not being able to touch everything”</li> </ul> </li> <li>03:59 – If you hire a really good team, just let them go</li> <li>04:10 – One of Eric’s friends from <a href= "https://www.eonetwork.org/">Entrepreneurs' Organization</a> just grew his company from $3M to $22M in revenue <ul> <li>04:23 – That friend just hired a really good team</li> </ul> </li> <li>04:35 – It’s OK to have marketing frustrations <ul> <li>04:45 – “You don’t have to be perfect to create a big business, you just have to do 1 thing right”</li> </ul> </li> <li>05:00 – Prioritize! <ul> <li>05:12 – Prioritize better, otherwise, you get stuck with all the frustrations</li> </ul> </li> <li>05:21 – <a href="http://marketing