Equity, Inclusivity & Brand Responsibility with Reckitt

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Marketers are given millions of dollars to get their brand message out to millions of people. That’s a lot of power, and there’s a lot of social responsibility tied up in it.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">According to today’s guest, Nobles Crawford, Senior Media Manager at Reckitt, that’s a big reason why this industry has incredible cultural importance. Brands have the potential to build a more equitable and inclusive society, and in this episode, Nobles shares what marketers should be doing with that opportunity.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">What we talked about:</span></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">-Demanding accountability from social media platforms</span></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">-How privacy initiatives impact media strategy</span></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">-Conducting a risk assessment on creative ideas to drive innovation</span></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"><em>Nobles Crawford’s LinkedIn Profile can be found here: </em></span><a href="https://www.linkedin.com/in/noblesc/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>https://www.linkedin.com/in/noblesc/</ins></span></a> <br></p> <p><span style="color: rgb(29,28,29);background-color: transparent;font-size: 12pt;font-family: Arial;"><em>Find this interview and many more by subscribing to BRAND-SIDE on</em></span><a href="https://open.spotify.com/show/7AFZgVmcq8wb3AhQh4fG7t?si=cZopRHptTOKnA2PqEaoSEQ" target="_