Episode Sixteen - The Hello Kitty brand.

<p>When Shintaro Tsuji witnessed the popular of Barbie, he wanted to have the same success with a toy brand from Japan. Little did he know he would strike gold with Hello Kitty. This toy resonated with millions across the world, and spawned a brand that would permeate all facets of society, from fashion, to restaurants, to accessories, to toys, as well as politics. Hello Kitty is a culture steward. Listen in for more mind-blowing facts about this brand.</p>