Episode #99: Laura Kelly

<p><span style="font-weight: 400;">On today’s episode from our Agency Series we meet Laura Kelly the Founder and CEO of TulaBooks, a modern bookkeeping business.  I talk to her about why all of her people are employees and not contractors, how she chose to be an agency and not just a freelance CFO, and we nerd out on software that makes agency life easier.</span></p> <p><span style="font-weight: 400;">Laura has more than 15 years of accounting, finance and HR experience, and she brings that knowledge to her small business clients every day. She is an expert number cruncher, but her true passion is storytelling and translating your numbers to show you what they really mean for your business and your life.</span></p> <p> </p> <p><span style="font-weight: 400;">Timestamps:</span></p> <p> </p> <p><span style="font-weight: 400;">02:20- Why are you not just a bookkeeper? Why make this agency?</span></p> <p><span style="font-weight: 400;">05:25- Transitioning from an hourly CFO to an agency owner</span></p> <p><span style="font-weight: 400;">08:10- wanting to burn it to the ground</span></p> <p><span style="font-weight: 400;">18:15- Scheduling work for your team</span></p> <p><span style="font-weight: 400;">21:00- Software to use on clients who don’t know where they spend their money</span></p> <p><span style="font-weight: 400;">25:30- Being your “Numbers Translator”</span></p> <p><span style="font-weight: 400;">30:15- How Laura picks her people and onboards them</span></p> <p><span style="font-weight: 400;">40:32- The things that make Laura’s agency different</span></p> <p><span style="font-weight: 400;">43:15- Why Laura has such low turnover</span></p> <p><span style="font-weight: 400;">44:45- The benefits of becoming a “removable CEO”</span></p> <p> </p> <p><span style="font-weight: 400;">Visit Tulabooks:</span></p> <p><span style="font-weight: 400;"><a href= "https://www.tulabooks.co/">https://www.tulabooks.co/</a></span></p> <p> </p> <p><span style="font-weight: 400;">Visit ReynoldsOBM:</span></p> <p><span style="f