Episode #91: Erica Fullerton (Agency Series)

<p><span style="font-weight: 400;">We continue the Agency Series with Erica Fullerton, CEO/Owner of Ovello, an agency that serves primarily small businesses and MLM/Network Marketers.  Erica’s path to entrepreneurship started as a virtual assistant during maternity leave and has grown to a 15 person team.  Today we talk about running a business, the challenges or hiring and building trust, how she came to choose the services she offers, and much more.  Some of the highlights include:</span></p> <p><span style="font-weight: 400;">Timestamps:</span></p> <p><span style="font-weight: 400;">01:01- You’re offering admin and social media services.  How did you pick those as offers?</span></p> <p><span style="font-weight: 400;">02:17- Why Erica decided to go the agency route instead of another structure</span></p> <p><span style="font-weight: 400;">03:23- How Erica structured her agency.</span></p> <p><span style="font-weight: 400;">06:13- How Erica still spends her time.</span></p> <p><span style="font-weight: 400;">07:25- How big is your team? Are they employees or contractors? How big do you want to get?</span></p> <p><span style="font-weight: 400;">10:16- How do you prepare for the inevitable exit of your contractors?</span></p> <p><span style="font-weight: 400;">12:08- What kind of focus do you place on culture internally?</span></p> <p><span style="font-weight: 400;">15:30- How do you keep track of everything? What tools do you use?</span></p> <p><span style="font-weight: 400;">20:52- What makes your agency different?</span></p> <p><span style="font-weight: 400;">23:45- What are the tough parts of running your agency?</span></p> <p><span style="font-weight: 400;">25:38- How do you pick VAs, onboard, and build trust so that you can hand them off to your clients?</span></p> <p><span style="font-weight: 400;">30:06- How are you structured on pay? Are your people on retainer? Hourly? When do you pay them?</span></p> <p><span style="font-weight: 400;">34:42- How have the last couple years affected your business?  How ar