Episode 9: Creating authentic partnership s to connect with your customers

<p>Featuring Sunir Shah, CEO of Appbind</p><p>AppBind lets digital agencies manage subscriptions to software and ads for the clients without getting stuck in the middle of the billing. Shah formerly ran partnerships at FreshBooks, marketing at Olark live chat, and founded the Cloud Software Association, the 4,000+ SaaS partnership network.</p><p>Episode quote:</p><p>“There's a lot of things in the ecosystem around a customer, where they have to go to other companies or people. And those companies and people are the ones you have to work through in order to get your story told to the customer. And that's where you need the relationship. When you need to get someone else to tell your story to the customer and be unique, and they [partners] get to decide whether they do that or not”</p><p>Visit the complete episode page to learn more. Or subscribe to the <a href="https://grin.co/podcasts/" rel="noopener noreferrer nofollow">GRIN Gets Real podcast</a> where you listen to podcasts.</p>