Episode 80: The Work Before the Work with Paul M Caffrey

<p class="p1">Welcome to episode 80. In today's episode, I have Paul M Caffrey joining me.<span class= "Apple-converted-space"> </span></p> <p class="p2">Paul M. Caffrey is the lead author of “The Work Before the Work“, the critically acclaimed book explores the hidden habits elite sales professionals use to outperform the competition. Paul’s work focuses on professional preparation to help salespeople prospect better, sell more and get promoted faster.</p> <p class="p2">Paul is highly educated in the fields of science and business, and has spent the past fourteen years mastering his chosen craft—sales. He is an elite sales professional, trusted by some of the world’s biggest brands and has worked with some of the World’s most innovative tech companies.</p> <p class="p2">Paul and I talk about some of the topics discussed in his book around the importance of preparation and the habits of highly successful sales professionals.</p> <p class="p3"> </p> <p class="p1"><strong>Specifically, here’s what you will learn:</strong></p> <ul class="ul1"> <li class="li2"><span class="s2">Why we often underestimate the value of preparation and why it’s important<span class= "Apple-converted-space"> </span></span></li> <li class="li2">How do we improve on understanding the value transfer game</li> <li class="li2">The three levels of preparation</li> <li class="li2">How do you measure when you’ve prepared enough</li> <li class="li2">The six hidden habits of successful sales professionals</li> </ul> <p class="p4"> </p> <p class="p2">Ready to learn more? Tune in!</p> <p class="p5"> </p> <p class="p2"><strong>Connect with Paul</strong></p> <p class="p2">Website: PaulCaffrey.com<span class= "Apple-converted-space"> </span></p> <p class="p6"><span class="s3">Instagram: <a href= "https://www.instagram.com/paulmcaffrey/" target="_blank" rel= "noopener"><span class= "s4">https://www.instagram.com/paulmcaffrey/</span></a><span class= "Apple-converted-space"> </span></span></p> <p class="p6"><span class="s3">Book: <a href= "https://www.paul