Episode 8: How to leverage data to create authentic relationships

<p>Featuring AJ Davis, Founder of Experiment Zone</p><p>A conversion rate optimization (CRO) specialist and founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.</p><p>She’s led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.</p><p>Episode quote:</p><p>““It's not just about, did it win or not, but what can we take away from what we saw in the data? What might that mean for the way we brand ourselves or position what we do, what might that mean for our sales conversations?” </p><p>Visit the complete episode page to learn more. Or <a href="https://grin.co/podcasts/" rel="noopener noreferrer nofollow">subscribe to the GRIN Gets Real podcast</a> where you listen to podcasts.</p>