Episode 72: Build a Beautiful Business with Steven Morris

<p class="p1">Welcome to episode 72. In today's episode, I have Steven Morris joining me.<span class= "Apple-converted-space"> </span></p> <p class="p2">Steven Morris helps business leaders build unignorable brands, cultures, and businesses through his work as an advisor, author, and speaker. He has worked with business leaders from Samsung, Sony, Habitat for Humanity, Amazon, International Trademark Association, NFL, MLB, and over 250 other brands. Over his 27 years as an entrepreneur, he’s served more than 3,000 global business leaders. His new book is entitled The Beautiful Business: An Actionable Manifesto to Create an Unignorable Business with Love at the Core (published on 11/11/21 by Conscious Capitalism Press). His previous book The Evolved Brand: How and Why to Build a Brand with Soul and Humanize Your Marketing was published in 2019. He reaches 25,000+ readers through his blog and writes about branding, culture, leadership, and the intersection between work and life as a contributing writer for Retail Observer, Wisdom Well, Business Week, Brand Week, Conscious Company Magazine, Communication Arts, HOW Magazine and MarketingProfs. When he is not supporting leaders in building beautiful brands and businesses, Steven explores his wholehearted participation with life as an artist, surfer, motorcyclist, and beekeeper.</p> <p class="p2">Steven and I talk about beauty, how it fits into corporate culture and why it’s important to create a culture where you have enough psychological safety to experiment with things that might not work.</p> <p class="p1"><strong>Specifically, here’s what you will learn:</strong></p> <ul class="ul1"> <li class="li2"><span class="s1">The core definition of beauty</span></li> <li class="li2">How do you make sense of where beauty fits in?</li> <li class="li2">Why your creativity kicks in at a very high level when you're acting from either love or service</li> <li class="li2">Why it’s important to experiment with things</li> <li class="li2">Why there is such a significant value in bri