Episode 7: Leveraging micro-influencers to scale your business

<p>Featuring David Monreau, the <em>Managing Partner at InBeat Agency</em></p><p><em>He is the co-founder and CEO of <a href="https://inbeat.agency/" rel="noopener noreferrer nofollow">inBeat Agency</a>, a micro-influencer agency that helps brands scale their marketing efforts. They have helped leading DTC brands such as Nordstrom, Wildfang, and Soylent to harness the power of micro-influencers.</em></p><p>Episode quote:</p><p>“Let's say, you approach it with a $50,000 budget, you go towards micro-influencers. You can give a lot of shots, right, you can try with a lot of micro-influencers under that budget, but with macro-influencers that can run you three collaborations. If one or two micro-influencers strikes out, then you didn't get any repercussion with your budget.”</p><p>Visit the complete episode page to learn more. Or <a href="https://grin.co/podcasts/" rel="noopener noreferrer nofollow">subscribe to the GRIN Gets Real podcast</a> where you listen to podcasts.</p>