Episode 61: How to use LinkedIn to bring Human(e) Connections back to Marketing

<p class="p1">Welcome to episode 61. Today I have Sarah Santacroce joining me.</p> <p class="p1">Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.</p> <p class="p1">As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!</p> <p class="p1">Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.<span class= "Apple-converted-space"> </span></p> <p class="p1">On this episode Sarah and I talk about what Humane Marketing is and why should people care about it. We talk about the experience that brought Sarah into this work and how she has to confidence to show up authentically. We then jump into a discussion about LinkedIn and talk about why it’s such an important tool and how it can help us get more sales.</p> <p class="p2"> </p> <p class="p3"><strong>Specifically, here’s what you will learn:</strong></p> <ul> <li><span class="s2">How to be more humanness to their marketing</span></li> <li><span class="s2">How to creatine authentic and real connections on a platform like LinkedIn</span></li> <li><span class="s2">What are marketing strategies are currently working to help get more sales</span></li> </ul> <p class="p5"> </p> <p class="p4"><span class="s2"><strong>Get in touch with Sarah:</strong></span><span class= "Apple-converted-space"> </span></p> <p class="p4">Website: humane.marketing</p> <p class="p4">Email: sarah@sarahsantacroce.com</p> <p class="p6"><span class="s3">LinkedIn: <a href= "https://www.linkedin.com/in/sarahsantacroce/" target="_blank" rel= "noopener"><span class= "s4