Episode 6: Understanding You. Using your Brand to Pave your Path to Success with Amber Hurdle

<p class="p1">How do you find and define your personal brand? Why do you need one and why is it important?</p> <p class="p2">When you know how you add value, the strengths and expertise you bring to the table, your most impressive personality traits and how make a meaningful difference to you clients and team you work with – your leadership, influence, and results you get will be transformed.</p> <p class="p2">Defining and living out your brand takes work. It’s a deliberate effort.<span class="Apple-converted-space"> </span> Something you consciously choose to do, not haphazardly stumble into.<span class="Apple-converted-space"> </span> If you leave it to chance, then you let go of your personal power to effect how you want to inform others about who you are.</p> <p class="p2">Defining your personal brand is not narcissistic nor is it about boosting your ego.</p> <p class="p2">Personal branding an aspect of a leadership that each one of us needs to take responsibility for. </p> <p class="p2">When you choose to define how you show up, how you serve and how you deliver results – that is when you get rewarded with more opportunities, more clients, and more resources.</p> <p class="p2">My guest today, Amber Hurdle helps leaders confidently define and position their value so they can maximize their influence, focus and results.<span class= "Apple-converted-space">   </span></p> <p class="p2">We talk about the importance in having a brand. Amber shares how starting out as the underdog in life, helped her figure out very quickly the significance of proactively defining her a personal brand.</p> <p class="p2">Branding is not something that is limited to individuals. There are three types of brands we talk about in this episode and the importance of each to your leadership, success, and impact.</p> <p class="p2">At any given moment you, your team and your clients are making up stories how who you are and whether or not you are the person or company they want to work with or be associated to.</p> <p class="p2">I can’t wait