Episode 6: Med School to Business School to Your Tribe

<p>Episode 6 is the last of the introductory episodes. This episode addresses 7 insights to increasing profits in an Ophthalmology Practice from the analogy of the eyeball:</p> <p>· &nbsp;<strong>Sclera</strong> – The structure of your business. How do patient customers find you?</p> <p>· &nbsp;<strong>Cornea</strong> – What do your patient customers see once they open the door for the first time?</p> <p>· &nbsp;<strong>Anterior &amp; Posterior Chambers</strong> – How are patients received by the receptionist as they flow from checking in to the waiting room to the exam chair?</p> <p>· &nbsp;<strong>Iris/Pupil</strong> – What is the process or flow from the time the assistant, technician or Optometrist enters the room, performs initial testing, refraction, and dilation to waiting for the Ophthalmologist?</p> <p>· &nbsp;<strong>Crystalline lens</strong> – Is the refraction done by an assistant who learned it on a YouTube video, a certified assistant, technician, technologist, or an Optometrist? Does it include all the required elements as stated by the patient’s insurance provider?</p> <p>· &nbsp;<strong>Vitreous Humor </strong>– Does your staff work together promoting the different services within the practice, working in cooperation with each other?</p> <p>· &nbsp;<strong>Retina</strong> – Where are the blind spots in your practice?&nbsp;</p> <p>I call it the <strong>Visual Field Office Assessment</strong>.</p> --- Support this podcast: <a href="https://anchor.fm/katie-friedman0/support" rel="payment">https://anchor.fm/katie-friedman0/support</a>