Episode 53: Gentle Marketing with Chala Dincoy

<p><i><strong>In Episode 53 of the Wealth On Any Income Podcast Rennie is joined by Chala Dincoy. Chala is the CEO and founder of The Repositioning Expert and a marketing strategist. In her former life, Chala was an award-winning marketer at companies such as Pepsi, Pizza Hut, Frito-Lay and Playtex for 20 years. Now she's a marketing consultant, and the author of, Gentle Marketing, a gentle way to attract loads of clients. </strong></i></p><p>Chala is a regularly featured expert on major television networks, such as ABC, NBC, CBS, Fox, as well as a speaker at international conferences. Her true passion is her personal choice for the most adorable kid in the world - her son Logan - and scuba diving, boot camp workouts and her Kindle addiction also keep her busy.</p><p><strong>In this episode Rennie and Chala cover:</strong></p><ul><li>What an Elevator Pitch Coach is and why you need one.</li><li>Her favorite charity Women for Women International - https://www.womenforwomen.org/</li><li>Her biggest business failure and how it has shaped her approach to coaching.</li><li>The importance of finding your super-niche and how it helped one of her clients to have people chase her instead of her chasing them!</li><li>Free gift of her book Gentle Marketing</li><li>The biggest mistakes people make in Marketing and Chala’s podcast ‘Naked Marketing’</li></ul><p>About Chala Dincoy</p><p>Chala Dincoy is the CEO and Founder of The Repositioning Expert (division of Coachtactics). She’s a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. </p><p>Chala is a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, and How To Win Friends the Way Apple Wins Customers and host of the Naked Marketing Podcast..</p><p>Having been a purchaser of services in her role as a marketing manager for Tier 1 corporations for decades, Chala is able to help professional service providers to break through the competitive landscape and to get throug