Episode 5 | Traffic & List Building Secrets

<p>Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management &amp; Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: <a href='http://www.gopipelinepro.com/'>www.GoPipelinePRO.com</a><br/><br/><b>IN THIS EPISODE YOU WILL DISCOVER:</b></p><ul><li>Why lead generation should be looked at like a <em>portfolio</em>: with leads pouring in from multiple different sources so that you are never hostage to ONE lead source.<br/><br/></li><li>Why steady, consistent leads are the oxygen of a business. Having predictable lead flow is essential for scaling the business.<br/><br/></li><li>Why you need to understand and define your market: their avatars, interests, pain-points, age groups, etc. <br/><br/></li><li>How a smart lead generation and traffic plan can help you to create your presence in the marketplace and make your prospects know you exist<br/><br/></li><li>How to break through the initial mental barrier of your prospect, creating an exclusive and unique image of your business<br/><br/></li><li>How to provide value to your leads first, to gain their credibility, eventually bringing them into your ecosystem <br/><br/></li><li>Why the most successful businesses in the world lead with <em>Education</em> and <em>Information</em>, NOT their <em>Products</em> and <em>Services</em> - big difference!<br/><br/></li><li>Why you need to market heavily to the <em>Innovators</em> and <em>Early Adopters</em>, in order to reach a <em>Tipping Point</em>, where the rest of the audience automatically starts buying<br/><br/></li><li>How to deploy a “retargeting” strategy to become omni-present  <br/><br/></li><li>The more you can humanize the front-end of your lead generation process, the easier it becomes to connect with your audience<br/><br/></li><li>Why your goal is not to sell to everybody. Your goal is to sell to people who believe what you believe.<br/><br/></li><li>Why it’s important to fail hard, but fail fast!<br/><br/></li><li>Do