Episode 5: PR isn’t dead, it’s been redefined for digital

<p>Featuring Katie Stoller, Head of Influencer Marketing at <a href="https://fiatgrowth.com/" rel="noopener noreferrer nofollow">Fiat Growth</a></p><p><em>She is a strategic marketing shop focused on data backed decision making, innovation, iteration and execution.</em></p><p><em>With over a decade of experience at global PR agencies, Katie counsels clients on how to effectively reach goals by working with brand-right influencers to tell compelling and engaging stories. </em></p><p>Episode quote:</p><p>“I think PR is interesting. PR is kind of the umbrella that social media sits under I mean, that's how I’ve traditionally thought of it. I think now that social media is just so pervasive in the world. It's kind of weird to think of it as like a little, you know, raindrop underneath another umbrella. But really like PR encompasses anything that's storytelling about your brand. It's your website, it's your branding, it's your thought leadership.”</p><p>Visit the complete episode page to learn more. Or <a href="https://grin.co/podcasts/" rel="noopener noreferrer nofollow">subscribe to the GRIN Gets Real podcast</a> where you listen to podcasts.</p>