Episode 49: The Marketing Mistakes Costing You $10,000 Per Month In Your eCommerce Business

<p><span style="font-weight: 400;">As long as marketing remains a mystery to you, you’ll struggle. Chasing random shiny-objects on the internet won’t work. Throwing spaghetti won’t work. The only thing that WILL work is to design a marketing strategy with scientific precision.</span></p> <p><span style="font-weight: 400;">In this episode, I explain why your marketing efforts aren't yielding the desired results. If you are looking to turn your product-based business into a well-oiled profit machine, you need to understand that marketing follows a very specific framework. And if you’re not following it, you’ll be banging your head against a revenue ceiling of your own making.</span></p> <p><strong>Episode Highlights</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"> <strong>[01:20]</strong> <span style="font-weight: 400;">Two scenarios that explain why your marketing is not working</span></li> <li style="font-weight: 400;" aria-level="1"> <strong>[03:30]</strong> <span style="font-weight: 400;">Three keys to effective marketing</span></li> <li style="font-weight: 400;" aria-level="1"> <strong>[05:07]</strong> <span style="font-weight: 400;">What faith can do</span></li> <li style="font-weight: 400;" aria-level="1"> <strong>[09:25]</strong> <span style="font-weight: 400;">Three types of entrepreneurs</span></li> <li style="font-weight: 400;" aria-level="1"> <strong>[16:24]</strong> <span style="font-weight: 400;">The difference that getting support makes</span></li> <li style="font-weight: 400;" aria-level="1"> <strong>[22:38]</strong> <span style="font-weight: 400;">Four reasons why your marketing is not sticking</span></li> </ul> <p><strong>Quotes</strong></p> <p><span style="font-weight: 400;">"Three things have to happen when it comes to effective marketing: intentionality, being strategic, and being willing to work to make things happen." </span></p> <p><span style="font-weight: 400;">"…the bridge between where I am today and where I want to be is faith, and I cannot know how to do something until