Episode 47: Client Spotlight _ Telia Styles

<p><span style="font-weight: 400;">With me today are Anna Maria and her sister Jackie, co-founders of Telias Styles and Design. Before Telias Style And Design, Anna Maria worked in retail for Dress Band for 17 years. When Dress Band closed at the end of 2019, it allowed her to focus on Telias and bring it to life. Telia started by making masks during COVID and then rolled into fashion, then decided to zero in on home décor, starting with making throw pillows.</span></p> <p><span style="font-weight: 400;">However, it was not all smooth sailing with Telias. They operated on a purely mom-and-pop standpoint with no positioning statement. They also did not have brand direction, a website, and barely any marketing knowledge. They had a social media footprint but did not know how to leverage social media to build the brand. It is no surprise that this resulted in frustration, let alone with the metrics that mattered, but with the vanity metrics like likes and comments on social media.</span></p> <p><span style="font-weight: 400;">Today, the two co-founders are here to talk about the impact of the Product Profit Lab program on their business</span></p> <p><strong>Episode Highlights</strong></p> <p><strong>[1:30]</strong> <span style="font-weight: 400;">Guest introduction and how they formed their business</span></p> <p> </p> <p><strong>[3:33]</strong> <span style="font-weight: 400;">The state of Telias Style and Design before Product Profit Lab in terms of pricing, marketing, and emotional state</span></p> <p> </p> <p><strong>[6:41]</strong> <span style="font-weight: 400;">The impact of Product Profit Lab on Telias Style and Design</span></p> <p> </p> <p><strong>[08:55]</strong> <span style="font-weight: 400;">How preplanning for growth has reflected in Telias Style and Design sales</span></p> <p> </p> <p><strong>[11:07]</strong> <span style="font-weight: 400;">The results Telias' Style and Design achieved from the coaching</span></p> <p> </p> <p><strong>[13:38]</strong> <span style="font-weight: 400;">One valuable lesso