Episode 393: Messaging That Shifts Your Audience’s Reality with Brandon Lucero

<p>I have an extraordinary episode for you today with my friend, and returning guest, Brandon Lucero! One of Brandon’s superpowers is messaging, and I believe it’s also one of the most important skills that are required for your business. It just happens to be something that I see so many entrepreneurs struggling with, which is why I’m so excited to bring you this conversation with him.</p> <p>Brandon’s FREE 6-Part video series, <em>The Content Revolution</em>, is happening Tuesday August 18th, 2020. You can register at <a href="http://brandonlucero.com/cr" target="_blank" rel="noopener">http://brandonlucero.com/cr</a> right now!  </p> <p>If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me and Brandon, @jameswedmore and @iambrandonmlucero.</p> <p>Haven’t left a review yet? All you have to do is go to <a href= "http://jameswedmore.com/itunes" target="_blank" rel= "noopener">http://jameswedmore.com/itunes</a>, and thanks for your support of this show!</p> <p>I want to invite you to help contribute to this podcast by submitting a question for the Listener Question of the Week edition of The Mind Your Business Podcast. All you have to do is go to <a href="http://jameswedmore.com/QA" target="_blank" rel= "noopener">http://jameswedmore.com/QA</a> and record a question (under 4 minutes or less) that could be featured on an upcoming episode.</p> <p><strong>In this episode you’ll hear:</strong></p> <ul> <li>How the online world has shifted and what people are looking for right now</li> <li>His thoughts on developing that “X-Factor” with your messaging</li> <li>The 3 types of beliefs you must figure out before doing anything</li> <li>Why removing things in your business is more valuable than adding more</li> <li>How to figure out which of your industry’s norms are outdated</li> <li>The importance of understanding deeper purpose versus results</li> <li>Why giving aw