Episode 378 - As Trust Erodes - Become Trustless

<p>Trust is critical in persuasion. Unfortunately, we live in a day and age when people are more skeptical and mistrustful than ever before. Twenty years ago, the mindset was: “I trust you; give me a reason not to.” Now the mindset is: “I don’t trust you; give me a reason why I should.” You could say trust is at an all-time low and still falling.</p> <p><a href= "https://news.stanford.edu/2020/12/08/studying-trust-autonomous-products/"> Stanford researchers study trust in autonomous products</a></p> <p>Want to know the trend in trust?  The trend is going from trust to trustless.  It is a new concept in persuasion derived from the digital age.  An idea that has come from Bitcoin and Blockchain. </p> <p>Join me for this week’s podcast -  <strong>As Trust Erodes - Become Trustless.</strong></p>