Episode 377: Kasim Talks the Metaverse with a Meta Solutions Architect

<p><span style="font-weight: 400;">What in the heck is the metaverse</span> <em><span style= "font-weight: 400;">really</span></em><span style= "font-weight: 400;">, and why, how, and when will it matter to advertisers? </span></p> <p> </p> <p><span style="font-weight: 400;">On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There’s a lot of chatter out there about what the metaverse</span> <em><span style= "font-weight: 400;">actually</span></em> <span style= "font-weight: 400;">is, and the concept and definition will continue to evolve. As Owen describes it, the metaverse is an open world where you can build whatever you want and communicate with people everywhere. And it will grow to incorporate input from companies around the globe who are all going to build separate, competing parts of the infrastructure. What excites Kasim is that, from an advertiser’s perspective, it’s going to be a complete change of context. And the little guy—the smaller businesses—will have a world of new opportunities open up for them.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in to hear what some of those opportunities might be—and when we can expect them to materialize.</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The pros and cons of being “first to market” in the metaverse </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What effect the iOS 14 update had on the release of the metaverse </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What impact AR and VR will have on the future of advertising (and life in general)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How the metaverse will allow small advertisers to become pioneers</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS