Episode 368: The Secret to Successful YouTube Ad Campaigns with Aleric Heck

<p><span style="font-weight: 400;">Do YouTube ads beat the ads on</span> <em><span style="font-weight: 400;">every</span></em> <span style="font-weight: 400;">other platform</span> <em><span style="font-weight: 400;">every</span></em> <span style= "font-weight: 400;">single time? That’s the bold claim today’s guest makes.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat”</span> <a href= "https://www.youtube.com/c/AlericHeckYT"><span style= "font-weight: 400;">Aleric Heck</span></a><span style= "font-weight: 400;">. Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jealous. Aleric is a genius, but he’s also a really likable guy and won Kasim’s heart. At the ripe old age of 12, Aleric started making YouTube videos teaching people how to use the apps on their iPhones. That YouTube channel paid his way through college and now funds his entire lifestyle. The man knows his way around this platform like nobody else, and he shares some very valuable advice.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in for Aleric’s answer to Kasim’s big question: Is the golden age of YouTube dead?</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Tips for optimizing your ad campaigns off</span> <em><span style= "font-weight: 400;">qualified</span></em> <span style= "font-weight: 400;">leads, not any old leads</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why (and how) to use 3D laser-focused layered targeting strategies</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Aleric’s expert opinion on advertising on each of the</span> <em><span style="font-weight: 400;">other</span></em> <span style="font-weight: 40