Episode 364: Instagram Advertising Secrets: How to Use a New(ish) Type of Ad to Drive Better Leads

<p><span style="font-weight: 400;">You know that building your Instagram following will help your business, but how does advertising really work on this platform?</span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at</span> <a href= "https://tiereleven.com/"><span style="font-weight: 400;">Tier 11</span></a><span style="font-weight: 400;">, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in to see whether or not conversion lead ads are the right fit for your business.</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The big difference between lead gen ads and conversion lead ads</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to get more qualified leads on Instagram (and what it will cost you)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why conversion leads ads might</span> <em><span style="font-weight: 400;">not</span></em> <span style= "font-weight: 400;">be right for your business</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Some bad news about organic reach on IG and what you can do about it</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://tiereleven.com/"