Episode 362: META Solution Engineers Tell All: The REAL Truth Behind the iOS 14 Update

<p><span style="font-weight: 400;">It’s the day we’ve all been waiting for. Meta and Perpetual Traffic converge for the very first time. </span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is</span> <em><span style= "font-weight: 400;">the</span></em> <span style= "font-weight: 400;">Solutions Engineer for Meta, and Ben Lampert is</span> <em><span style="font-weight: 400;">the</span></em> <span style="font-weight: 400;">Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we’re seeing much better data on the other side of 2021. And it’s largely a result of Meta doing the work to help companies and agencies navigate this huge shift.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in to find out what the Meta guys think about Kasim’s iOS 14 Meta hack—and so much more. </span></p> <p> </p> <p><span style="font-weight: 400;">IN THIS EPISODE YOU’LL LEARN:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What effect Conversions API has had on advertisers’ visibility and data control</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to make sure you have a cohesive data strategy</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What you need to know about PCM and AEM</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Tips for choosing the right predictive event</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://developers.facebook.com/docs/marketing-api/conversions-api"> <span style="font-weight: 400;">Conversions API</span></a></li> <li style="fo