Episode 360: Critical KPIs Marketers Aren’t Using and How Email Marketing Can Help You Win in a Privacy-First World with Jeff Kupietzky

<p><span style="font-weight: 400;">Is email dead, or can it be reinvigorated by content creators who want to connect and engage with their audience in a new way?  </span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO at</span> <a href= "https://www.linkedin.com/in/jeffkupietzky/"><span style= "font-weight: 400;">Jeeng</span></a><span style= "font-weight: 400;">, to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their audience through personalized cross-channel messaging. They can help you send customized emails that fit each person based on the time of day, the device they’re on, and what they care about. Jeff suggests sending relevant emails in a regular cadence to build trust and community.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in for some innovative ways to utilize and monetize email marketing in a privacy-first world.</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Tips for customizing email to the same degree you customize social media</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to grow your click-to-deliver rate (and why the metric is so important)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How often you should send emails to your list (and why)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Tips for segmenting and split testing your emails</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "http://jeeng.com"><span style= "font-weight: 400;">jeeng.com</span></a></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Connect with<