Episode 348: 5 Common Mistakes Marketers Make with Google Ads with John Moran

<p><span style="font-weight: 400;">Making mistakes with your Google Ad campaigns can be costly. Save time, money, and headaches with this brilliant advice from Google expert, John Moran.</span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at</span> <a href="https://sol8.com/"><span style= "font-weight: 400;">Solutions 8</span></a> <span style= "font-weight: 400;">(and, according to Kasim, the best Google strategist in the entire world), to discuss tactical ways to upgrade your Google Ads campaigns by avoiding the mistakes everyone else is making. John says that 80% of these campaigns have the same issues. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen in to learn what they are and how to fix them, so you don’t waste another dollar or minute on your ads.</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you shouldn’t use Google Analytics to track conversions</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why Google is protecting some of their algorithmic secret sauce (and what that means)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you shouldn’t start off with a restrictive bidding strategy</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What happens when you don’t give outbound campaigns enough time at the right attribution</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://sol8.com/"><span style="font-weight: 400;">Solutions 8</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://perpetualtraffic.com/"><span style="font-weight: 400;">new Perpetual Traffic website</span></a></li> </ul> <p> </p> <p><strong>OUR PARTNERS:</strong></p> <ul>