Episode 338: New Google Features and Working with Your Account Rep

<p><span style="font-weight: 400;">What are the newest Google features, and what do they actually mean for your business?</span></p> <p> </p> <p><span style="font-weight: 400;">“Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through conversion value rules—and a bunch of other new features—and share what they love and hate about them. Kasim isn’t shy about his big feelings about Google and why he disagrees with them on so many points.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in to get smarter about what Google is doing, why they’re doing it, and how you can tell the difference between their crap recommendations and their really good ones.</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why offline conversion tracking on the back end is actually more effective</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Where to find out about Google updates early</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why Kasim doesn’t want to be a Google Premier Partner</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why Google will try to change your bid strategy (and why you shouldn’t let them)</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://tiereleven.com/"><span style="font-weight: 400;">Tier 11</span></a> <span style="font-weight: 400;">is giving away</span> <a href="http://tiereleven.com/audit"><span style= "font-weight: 400;">5 FREE customer acquisition path audits</span></a></li> <li style="font-weight: 400;" ar