Episode 320: Why You Should (Also) Be Running YouTube Ads with Tier 11’s William Palmer 

<p><span style="font-weight: 400;">William Palmer has run more than $10 million in Facebook ads for</span> <a href= "http://tiereleven.com"><span style="font-weight: 400;">Tier 11</span></a><span style="font-weight: 400;">, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.</span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses and walks listeners through the 3 key phases of advertising on the platform. Kasim weighs in with a different perspective from his own experience as well.  </span></p> <p> </p> <p><span style="font-weight: 400;">Listen in and see if YouTube ads are right for your business and—if you’re already on the bandwagon—how to make them even more effective.</span></p> <p> </p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The pros and cons of YouTube ads compared to Facebook</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why placement targeting is a good place to start for YouTube ads </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The 3 phases of YouTube advertising and what to do differently in each one</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Tips for getting your YouTube ads to show up in your competitor’s videos</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://trafficandconversionsummit.com/"><span style= "font-weight: 400;">Traffic & Conversion Summit</span></a> <span style="font-weight: 400;">(Sept 13-15)</span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://tiereleven.com/"