Episode 319: Sales Funnels: Do We Need Them Or Not? with Ralph Burns and Kasim Aslam 

<p><span style="font-weight: 400;">Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel.</span></p> <p> </p> <p><span style="font-weight: 400;">In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen in, weigh the pros and cons, and pick a side: Team Ralph or Team Kasim?</span></p> <p><br /> <br /></p> <p><strong>IN THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Which customers, products, and services lend themselves to sales funnels</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What we lose with the</span> <span style= "font-weight: 400;">iOS 14 update—and how to get it back</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The key difference between intent-based vs interrupter marketing</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The benefits of letting a customer engage on their own terms</span></li> </ul> <p> </p> <p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.youtube.com/channel/UCWkaYdz5OWL_z1Ij96sYmhQ"><span style="font-weight: 400;"> Perpetual Fridays on YouTube</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://podcasts.apple.com/us/podcast/ep304-how-to-get-insane-google-smart-shopping-roas/id1022441491?i=1000520089634"> <span style="font-weight: 400;">Ep. 304:</span> <span style= "font-weight: 400;">How to Get Insane Google Smart Shopping ROAS w/Kasim Aslam</span></a><