Episode 310: Replay- Why Facebook Traffic is NOT Your Problem

<p>Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.</p> <p>Ralph Burns and his guest, Tanner Larsson, Co-Founder of <a href="https://ecominsider.com/" target="_blank" rel= "noopener">Ecom Insider</a> and <a href= "https://buildgrowscale.com/">Buildgrowscale.com</a>, talk about a new way to think about increasing your revenue that <em>doesn’t</em> involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.</p> <p>They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.</p> <p>IN THIS EPISODE YOU’LL LEARN:</p> <ul> <li>Don’t try to extract your profit from your initial sale (and what to do instead)</li> <li>The 3 ways to grow your business, and the 2 you should be giving more attention to</li> </ul> <ul> <li>How to increase your revenue by selling to your existing customer base</li> <li>Tactics to optimize your Shopify store to keep your customers coming back and staying longer</li> </ul>