Episode 31: Why Customer Experience Matters

<p>Featuring Dan Gingiss, Customer Experience Coach | Author | Podcaster </p><p>His 20-year career has consistently focused on delighting customers. He has held leadership positions at three Fortune 300 companies – McDonald’s, Discover and Humana – in customer experience, marketing, social media and customer service. He is now an international keynote speaker and experience consultant. </p><p>Dan is the author of the book, <em>Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media</em>, a host of the <em>Experience This! Show</em> podcast and a regular contributor to <em>Forbes</em>. He has been named one of the “Top 100 Digital Marketers of 2019” by both Brand24 and BuzzSumo and one of the “Top Customer Service Influencers” by Fit Small Business.</p><p>Dan earned a B.A. from the University of Pennsylvania and an M.B.A. from the Kellogg School of Management.</p><p>Episode quote:</p><p><em>“The customer experience encompasses every single interaction that a customer has with your company… I believe that everyone has a role in the customer experience, even if you’re not directly customer-facing. Everyone’s in the business of customer service.” – Dan Gingiss</em></p><p>Visit the complete <a href="https://grin.co/blog/podcast/why-the-customer-experience-matters/" rel="noopener noreferrer nofollow">episode page</a> to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.</p>