Episode 274: A Live 5-Year Rational Reminder Retrospective (and Creating Superfans with Brittany Hodak)

<p>In this episode, we are trying something different. Recorded live at the CFA Society’s Toronto Annual Wealth Conference, we take an exclusive look at the origins and evolution of the Rational Reminder Podcast through an interview with Ben and Cameron. From motivations for starting the podcast to favourite episodes and guests, we delve into the behind-the-scenes of the show. Discover how the podcast has grown, the impact it's had on listeners, and the exciting global reach it's achieved. Get an exclusive look at the challenges, regrets, and valuable lessons learned along the way. Then, we are joined by Mark McGrath to explore common pitfalls of ITF accounts, providing listeners with valuable information to help them make the right decisions for their investments. Finally, we welcome special guest Brittany Hodak, author of <em>Creating Superfans,</em> which unpacks the concept of turning customers into passionate fans of your brand. Brittany shares her insights on the power of storytelling in business and how to create Superfans who will champion your brand. We explore the concept of the experience economy, the right approach to investing in marketing for your business, and much more! Join us for this extraordinary episode that blends wealth management insights, podcasting wisdom, and the secrets to cultivating Superfans. Whether you're a long-time Rational Reminder listener or a business owner seeking to supercharge customer loyalty, this episode has something for everyone. Tune in now!</p> <p> </p> <p><strong>Key Points From This Episode:</strong></p> <p> </p> <p><strong>(0:04:32)</strong> Introduction to Ben and Cameron’s interview at the 2023 Annual Wealth Conference.<span class= "Apple-converted-space"> </span></p> <p><strong>(0:07:15)</strong> Learn about the average listener base for the show, the active Rational Reminder community, and how the podcast has grown over time.<span class= "Apple-converted-space"> </span></p> <p><strong>(0:10:08)</strong> The global reach of the podcast, how it has benefitted