Episode 27: The value of content marketing

<p>Featuring Joe Pulizzi, Amazon bestselling author of <em>Content Inc</em>., <em>Killing Marketing</em> and <em>Epic Content Marketing</em></p><p>Joe Pulizzi is the Amazon bestselling author of <em>Content Inc</em>., <em>Killing Marketing</em> and <em>Epic Content Marketing</em>, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, <em>The Will to Die</em>, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of <em><a href="https://www.joepulizzi.com/books/content-inc/" rel="noopener noreferrer nofollow">Content Inc.</a></em> will be released May, 2021.</p><p>He has founded four companies including digital content news site <em><a href="https://www.thetilt.com/" rel="noopener noreferrer nofollow">The Tilt</a></em> as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, <em><a href="https://thisoldmarketing.site/" rel="noopener noreferrer nofollow">This Old Marketing</a></em> with Robert Rose, has millions of downloads from over 150 countries. His Foundation, <a href="http://theorangeeffect.org/" rel="noopener noreferrer nofollow">The Orange Effect</a>, delivers speech therapy and technology services to children in over 35 states.</p><p>Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.</p>