Episode 26: Scaling Your Influencer Marketing Program

<p>Featuring Allison Brown</p><p>Allison Brown has been a leader in influencer Marketing since 2016 when she spearheaded the program at Kodiak Cakes, a health foods company. At Kodiak Cakes, she uniquely created a program that used experiential events across the country to build relationships and brand awareness. Allison then moved to Factor_, where she created another high-achieving influencer marketing program. Allison combined influencer marketing and social media efforts as a director of both departments at her last role, seeing the benefits of having both run in tandem to achieve the same goals.</p><p>Having been in the influencer marketing space for so long, Allison provides a unique outlook on the platforms to use, the people to hire, and the framework needed to create a best-in-class program. She is also a recipient of Utah Business’ 20 in Their 20’s award for her achievements in social media and influencer marketing.</p><p>“I think that an opt in network is just not an option anymore. People still think that that's a thing, and you know the more I hear about brands using opt-in networks, I'm like no, no, no. Do not do that. For example, if you're trying to hire for any role within a company, are you going to reach out to the people who are a good fit or are you just going to look for the people who actually applied even though they're not that great?”</p><p>Visit the complete episode page to learn more. Or subscribe to the GRIN Gets Real podcast where you listen to podcasts.</p>