Episode 247: Patty Civalleri, "Becoming Trader Joe" Co-author

Bret Keisling is joined by Patty Civalleri [https://pattycivalleri.com/], co-author of "Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys," a great book about Joe Coulombe and the growth of Trader Joe's, which was the first grocer in the US to sell extra-large eggs, brie, and numerous wines and spirits among his many innovations. Patty shares his four pillars of differentiation: pricing, packaging, ingredients, and uniqueness. She describes how Coulombe believed in his employees by offering profit sharing and an early form of employee ownership. They also discuss Trader Joe's brush with becoming an ESOP in the late 1970s. Patty then talks about her travel books on Rome, Florence, and Venice. Her guides are the ultimate resource to escape the crowds and deep dive into the land that birthed stunning art, history and legends. The guides are jam-packed with backstories, vignettes, anecdotes, and bite-sized nuggets of history. They are skillfully organized (even color-coded!) to connect the dots giving readers hundreds of exciting 'Aha' moments every day. Readers will be privy to all the best ancient and underground sites, while getting the backstories of the most interesting influencers in history that connect you directly to the sites you're visiting. Further show notes, including links to Patty Civalleri's books and resources, are available on our website at https://www.theesoppodcast.com/post/247-patty-civalleri-co-author-of-becoming-trader-joe