Episode 236 #Shipping Your Creative Work with Seth Godin (Take Two)

MADNESS! We don&#8217;t know how, but somehow this went live without audio at midnight. So here it is again for you subscribers, with &#8212;the actual podcast episode. <br/><br/>We don&#8217;t have a lot of repeat guests, but <a href="https://www.sethgodin.com/">Seth Godin</a> can come on the podcast any time he wants. Seth is a fountain of wisdom about writing, pitching, selling, and building your audience, and his new book, <a href="https://seths.blog/thepractice/">The Practice: Shipping Creative Work</a>, is a great addition to his (substantial) body of work. <br/><br/>Seth Godin is not only the master of the short pithy book of helpful advice, he&#8217;s the master of dishing out that advice straight from his brain to yours, as well. He does not have to stop and re-frame. He does not meander about his point. Not one bit. He&#8217;s a fountain of quick sentences that wallop you upside the head with their truth and clarity and demand to be written down. Here are just a few from this interview, which you won&#8217;t want to miss: <br/><br/>&#8220;Process saves us from the poverty of our intentions"<br/><br/>&#8220;There is never enough reassurance from outsiders&#8221;&#160;<br/><br/>&#8220;Don&#8217;t let your audience expect another greatest hits album every time&#8221;<br/><br/>&#8220;Be the boss of the process&#8221;<br/><br/>&#8220;Creativity is an act of leadership&#8221;<br/><br/>Jess, Sarina and Seth talked about getting the work out there to your readers. That&#8217;s it. Shipping the work. Sure, we also talked about how it gets done because we always do (and Seth reveals Isaac Asimov&#8217;s advice for getting 400 books written) but in the end, the work has to end up with your readers. <br/><br/>We did not talk books this week because we were on a tight schedule and Seth had so much wisdom to share, we skipped it. However, Seth recommended the documentary <a href="https://riverrunfilm.com/film/double-take-art-elizabeth-king/">Double Take</a> about the sculptor Elizabeth King, who is quoted in <a href=