Episode 23: Move Over Influencers, the Creator Economy is Taking Your Market Share!

<p>We kick off season 2 with Kyle Campbell - the founder of Education Marketer (based in the UK).  Everyday Kyle helps people learn about marketing trends and become better creators (great gig).  He started his business with an audience and an idea. He is a creator and every day helps others become better at their creative marketing craft. </p><p>Recent surveys indicate that over 50% of Gen Z or Alpha students want to be (or already are) creators. But the difference is, this generation of creators doesn’t see this (necessarily) as their full time gig….but it is a BIG part of who they are. </p><p>Jamie and Mickey (with their more typical American voices) discuss this topic of creators with Kyle (with his AMAZING British accent). Here is a snippet of some of the questions they discuss…</p><ul><li>How is higher education responding to this “desire to create” generation?</li><li>How are we helping this generation learn more about being a better creator?</li><li>How are we, as higher ed professionals, taking advantage of their creativity and capitalizing this intrinsic desire to create?</li><li>Are institutions willing to give away central control (in branding) in order to leverage the audiences that this generation of creators already have?</li></ul><p><strong>This is an episode you cannot afford to miss.</strong> It will shape your thinking and help you to challenge conventional thinking and consider creativity differently.  Join us and share the episode with someone who thinks about creating differently!</p><p>This episode is brought to you by <a href="http://www.unincorporated.com" target="_blank">UNINCORPORATED</a> (UN) - a higher education agency committed to building awareness, growing enrollment, and launching programs for universities. They believe that education is the primary means of ascension in society, so they use their expertise to help colleges and universities recruit and train the next generation. They work closely with deans, administrators, and faculty who are worried about their programs’ success