Episode 23: Best Practices for Campaign Structuring in 2021

<p><strong>Are you ready to implement new testing strategies in 2021?</strong> <span style="font-weight: 400;">Hosts</span> <a href="mailto:support@smartmarketer.com"><span style= "font-weight: 400;">Molly Pittman</span></a> <span style= "font-weight: 400;">and</span> <a href= "mailto:support@smartmarketer.com"><span style= "font-weight: 400;">John Grimshaw</span></a> <span style= "font-weight: 400;">give us an in-depth look at how they plan to test and optimize their ads now that there's a decline in in-platform data. John explains conversion "attribution" and gives examples of software and non-software attribution models and services. Plus, he shares the 3 key categories of his tracking strategy, as well as some best practices on what’s working now in their campaigns. </span></p> <p><span style="font-weight: 400;">YOUR ENGAGEMENT MATTERS! </span></p> <p><span style="font-weight: 400;">Here’s how you can make a difference:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Subscribe to</span> <span style= "font-weight: 400;">The Smart Marketer Podcast</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Leave us a review on</span> <span style= "font-weight: 400;">Apple Podcasts</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Repost this episode to your social media</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Share your favorite episodes with a friend</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Tag us in your next post and use the hashtag</span> <span style= "font-weight: 400;">#WeOutHere</span></li> </ul> <p><span style="font-weight: 400;">Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…</span></p> <p><em><span style="font-weight: 400;">Serve the World Unselfishly and Profit</span></em></p>