Episode 22 | Shweta Mani

<p>In the episode, Ms. Shweta Mani elaborates how storytelling is very different from routine communications and business communications. There are four various components of narrating a story that sets it apart from other forms of communication. One of them is the simplicity that storytelling provides and hence successfully garners more audience compared to other communication types.</p> <p>Ms. Shweta also talks about how individuals and businesses can use different narratives to their benefit. A strategic narrative allows the businesses to study the consumer journey from a different perspective and then use it to create a connection with potential consumers.</p>