Episode 197 #HowtoWinatPR
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Marika Flatt is the founder of <a href="https://prbythebook.com/">PR By the Book</a>, an independent publicity firm dedicated to working with authors, publishers and books. Their tagline is “from author to influencer,” and we talk about that process—and how your goals as an author (sell books, get speaking gigs, sell earlier books, increase name recognition, even sell products or services) change how you might work with a publicist, and even whether you should work with a publicist at all. <br/><br/>And if your book is still very much a WIP, we’ve got you covered with what writers can do before our books are ready to start establishing the kind of backstory (I refuse to call it platform, because there’s so much more to it) that makes that writer-publicist teaming really work later in the game. Marika even has a <a href="https://www.authortoinfluencer.com/">DIY program for authors </a>to help us figure these things out without a major investment. <br/><br/>We also got this great reminder: “If your book soars, all those people will be there to buy your next book.  If your first book crashes but people connect with you as a person, you still win.”<br/><br/>Episode links and a transcript follow. If you’re excited to listen, please consider supporting the podcast with a small monthly donation. Our sponsor pays for production—but you people pay for our time, and your support is what makes us want to keep coming back every week.<br/><br/>As always, this episode (and every episode) will appear for all subscribers in your usual podcast listening places, totally free as the #AmWriting Podcast has always been. This shownotes email is free, too, so please—forward it to a friend, and if you haven’t already, join our email list and be on top of it with the shownotes and a transcript every time there’s a new episode. <br/><br/>LINKS FROM THE PODCAST<br/><br/>#AmReading (Watching, Listening)<br/><br/>Marika: <a href="https://www.amazon.com/My-Life-37-Th
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