Episode 196: Tapping Your Supporter Base to Engage New Donors

<p>High donor attrition is a fact of life for fundraisers—even those who excel at donor retention. To grow revenue, social good organizations must attract a steady stream of new donors each year to replace those that will be lost. However, your organization likely has supporters who, despite a lack of giving history, have engaged with you in some way in the past.</p> <p>In today’s episode, Brooke Hansel, Nonprofit Principal Solutions Marketer at Blackbaud, discusses the challenges associated with acquisition, how to determine which supporters to steward, and the practical steps you can take to establish a more streamlined process for converting your supporters into donors.</p> <p> </p> <p><strong>Topics Discussed in This Episode:</strong></p> <ul> <li>Donor acquisition growth in 2020</li> <li>The importance of diversifying revenue</li> <li>Multi-year donor retention vs. first-year donor retention</li> <li>Talking about acquisition in the context of retaining the donors</li> <li>Understanding donor acquisition cost</li> <li>How to acquire donors efficiently</li> <li>Wealth screening tools</li> <li>What to consider in a data-driven approach</li> <li>The link between volunteers and donors</li> </ul> <p> </p> <p><strong>Resources:</strong></p> <ul> <li><a href="https://www.linkedin.com/in/brooke-hansel/" target= "_blank" rel="noopener">Brooke Hansel</a></li> <li><a href= "https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&_ga=2.180851361.727837781.1621541262-169494702.1615508274&eventid=3087138&sessionid=1&key=8CEF24146F3BBBAE7167CFCF5A86927E&regTag=&V2=false&sourcepage=register" target="_blank" rel="noopener">Webinar: Tap Your Supporter Base for New Donor Acquisition</a></li> <li><a href= "https://hello.blackbaud.com/NP-RethinkChange-WebinarSeries.html" target="_blank" rel="noopener">Technology and Engagement Webinar Series for Nonprofits</a></li> </ul> <p> </p> <p><strong>Quotes:</strong> </p> <p>“It’s important, more now than ever, to focus your acquisition efforts close to home.”</p> <p>“