Episode 191: How To Get Amazing Results With Sponsored Display Ads With Joshua Rawe

Reduced visibility and reach, missed opportunities, difficulty competing with other sellers, and lack of control over ad placement are some of the drawbacks of not utilizing ad campaigns.<br /><br />Learn how to effectively reach your targeted audience, stay above your competition, and get actionable strategies with Scott Needham and Joshua Rawe in their exciting discussion about Sponsored Display Ads.<br /><br /><br />Episode Notes:<br /><br />00:49 - Joshua (Josh) Rawe's background<br />01:58 - Josh's Private Label Journey<br />03:40 - Sponsored Display<br />04:31 - Amazon's Growth From A Seller's Perspective<br /><br /><i>"...everything about Amazon advertising right now is prime for additional growth."</i> - Joshua Rawe<br /><br />05:14 - Shopping Intent<br />05:47 - Social Media's Role <br />05:59 - Main Advertising Types<br />06:36 - The Amazon Sales Funnel<br />06:59 - Funnel As The Search Term<br />07:48 - Where The Ads Are Displayed<br />09:46 - The Easiest First Steps To Convert Well<br />11:20 - Remarketing<br />12:46 - Why You Should Try Sponsored Display Ads<br />13:26 - When Ad Campaigns Don't Work<br />14:26 - Updating Bids<br />16:29 - Is High-Quality Production Needed?<br />17:17 - Transparency And Cutting The Fluff<br /><br /><i>"If you wanna solve someone's problem, solve it in two seconds on a video."</i> - Scott Needham<br /><br />19:29 - Benefit-driven Headlines<br />21:15 - Why Having An Advertising Budget Is Beneficial<br />22:39 - Stay Up to Date<br /><br /><br />LinkedIn: <a href="https://www.linkedin.com/in/jrawe" target="_blank" rel="noreferrer noopener">linkedin.com/in/jrawe</a><br />Company: <a href="https://goespark.com" target="_blank" rel="noreferrer noopener">goespark.com</a><br />Twitter: <a href="https://twitter.com/JoshuaRawe" target="_blank" rel="noreferrer noopener">@JoshuaRawe</a><a href="https://twitter.com/JoshuaRawe" target="_blank" rel="noreferrer noopener"></a>