Episode 18: Is authenticity just a buzzword?

<p>Featuring Matt Barnett, Papa Bear at <a href="https://www.bonjoro.com/?utm_medium=referral&utm_source=podcast&utm_campaign=grin-gets-real" rel="noopener noreferrer nofollow">Bonjoro</a></p><p>A British designer by trade, Matt Barnett founded his second company, Bonjoro, out of Sydney, Australia. What started as a sales hack for an agency he was running, went from hack to side hustle to global business in 18 months, and now has a team across 5 continents.</p><p>Episode quote:</p><p>“We found that at certain points on the customer journey, taking 30 seconds to send a video to an individual, so to Suzy from Oklahoma, thanking them for their purchase, asking them to leave a review, suggesting they move on to a subscription… can have a huge impact in terms of engagement, and then driving better actions.” <em>- Matt Barnett, <a href="https://www.bonjoro.com/?utm_medium=referral&utm_source=podcast&utm_campaign=grin-gets-real" rel="noopener noreferrer nofollow">Bonjoro</a></em></p><p>Visit the <a href="https://grin.co/blog/podcast/how-to-instantly-build-trust-with-your-ideal-customers-and-turn-them-into-lifetime-raving-fans/?utm_source=internal-email&utm_medium=email&utm_campaign=dg_em_2020_dec_demoreq1?handl_landing_page=https%25252525252525253A%25252525252525252F%25252525252525252Fgrin.co%25252525252525252Fblog%25252525252525252Fpodcast%25252525252525252Fthe-roi-of-influencer-marketing-whitelisting%25252525252525252F%25252525252525253Futm_medium%25252525252525253Dreferral%252525252525252526u&utm_campaign=dg_em_2020_dec_demoreq1&utm_medium=email&utm_source=internal-email&utm_campaign=dg_em_2020_dec_demoreq1&utm_medium=email&utm_source=internal-email&utm_medium=referral&utm_source=podcast&utm_campaign=podcast-episode-17-18" rel="noopener noreferrer nofollow">complete episode page</a> to learn more. Or subscribe to the <a href="https://grin.co/podcasts/" rel="noopener noreferrer nofollow">GRIN Gets Real podcast</a> where you listen to podcasts.</p>