Episode 178: Winning Back Lapsed Donors

<p>While lapsed donors are inevitable, there are strategies you can use to both reacquire them and prevent attrition in the first place.</p> <p>In today’s episode, Stu Manewith, Director of Thought Leadership and Advocacy for Omatic Software and Bailey Benzlé, Director Of Pre-Sales & Sales Enablement for Omatic Software, discuss leveraging data quality and strategic communication to increase the win-back rate. Listen in to hear them talk about how to identify those donors most likely to re-engage and the steps to take to create a successful win-back strategy.</p> <p> </p> <p><strong>Topics Discussed in This Episode:</strong></p> <ul> <li>Lapsed donor definitions and industry standards</li> <li>The donors who are prized candidates for giving again</li> <li>How to calculate donor attrition</li> <li>Information that you need to pull about donors</li> <li>How to leverage the data you already have</li> <li>Affinity scoring</li> <li>Choosing a sample population that reflects the outcome you’re looking for</li> <li>Wealth rating scores</li> <li>Preventing lapsed donors</li> <li>Looking at more than just a donor’s giving history</li> <li>Creating a deeper profile understanding that allows a more meaningful relationship</li> <li>Data centralization</li> <li>Putting individual data point knowledge together to tell a story</li> </ul> <p> </p> <p><strong>Resources:</strong></p> <ul> <li><a href="https://www.linkedin.com/in/stumanewith/" target= "_blank" rel="noopener">Stu Manewith</a></li> <li><a href= "https://www.bbconference.com/2020Virtual/speaker/144658/bailey-benzl%C3%A9" target="_blank" rel="noopener">Bailey Benzlé</a></li> <li><a href= "https://omaticsoftware.com/whitepaper-re-engaging-lapsed-donors" target="_blank" rel="noopener">Whitepaper: Re-engaging Lapsed Donors</a></li> <li><a href= "https://npengage.com/nonprofit-fundraising/cloud-integration-solutions-for-social-good/" target="_blank" rel="noopener">Cloud Integration Solutions - What's the Deal?</a></li> <li><a href= "https://npengage.com/nonprofit-fundraisi