Episode 174: End-of-Year Fundraising Myths

<p>End-of-year fundraising is always important, and this year it has added importance with organizations needing to make up potential COVID-19 related shortfalls.</p> <p>In today’s episode, Michael Johnston, founder of hjc, discusses some of the things that you should be thinking about when it comes to end-of-year giving and busts some common end-of-year fundraising myths.</p> <p> </p> <p><strong>Topics Discussed in This Episode:</strong></p> <ul> <li>Why this year is the most important year for end-of-year fundraising</li> <li>What’s great about December donors</li> <li>What you can find in the End-of-Year Fundraising Toolkit</li> <li>How to make a holiday persona</li> <li>Mapping out the holiday journey</li> <li>The myth that holiday giving is only from October to December</li> <li>How end-of-year fundraising spans the wide spectrum of society</li> <li>Bringing different fundraising channels together</li> <li>Last-minute giving</li> </ul> <p> </p> <p><strong>Resources:</strong></p> <p><a href= "https://www.linkedin.com/in/mike-johnston-hjc/?originalSubdomain=ca" target="_blank" rel="noopener">Michael Johnston</a></p> <p><a href="https://hello.blackbaud.com/NP-EOYToolkit.html" target= "_blank" rel="noopener">End-of-Year Fundraising Toolkit</a></p> <p><a href= "https://npengage.com/sgengagepodcast/episode-78-last-minute-tips-for-year-end-giving/" target="_blank" rel="noopener">Last Minute Tips for Year-End Giving</a></p> <p> </p> <p><strong>Quotes:</strong> </p> <p>“You might want to make a holiday persona or two.”</p> <p>“Don’t be afraid to make direct references, but still respect all religions and secular celebrations.”</p> <p>“People hold off on their giving until the last minute.”</p>