Episode 172: Live Interview With Chris Dreyer

Niching down, there’s less market opportunities, but from a marketing standpoint, we’re able to understand the audience [better] and provide an extreme amount of value. Rankings.io president and founder Chris Dreyer helps personal injury law firms grow their client base with SEO. Chis enjoys competing and loves a good challenge; he deliberately chose to focus on personal injury law, as he believes that it’s the most competitive industry to rank in. Niching down makes it easier for people to identify what [you do] and to refer [you] because there’s no threat of poaching. On this interview, we delve into: -How he got started in affiliate marketing and eventually pivoted to SEO -The importance of value-providing tactics -Being self-taught by reading -The advantages of niching down You can find Chris in the following platforms: Twitter: https://twitter.com/chrisdreyerco/ LinkedIn: https://www.linkedin.com/in/chrisdreyerco/ Rankings.io: https://rankings.io/