Episode 158 // Behind The Brand Of PharmacyTimes with Ed Cohen

Pharmacy is evolving at a seemingly exponential rate—and with all of that change requires staying with the times to sharpen your skillset. One of the OG’s, or GOAT in that space is the one and only PharmacyTimes, which may seem like it’s “just a magazine”—but there is SO much more value beyond that cover! In this episode of The Fit Pharmacist Healthcare Podcast, I am joined by fellow pharmacist and Executive Vice President of Pharmacy Advocacy at PharmacyTimes Ed Cohen, PharmD, FAPhA, who shares the story of one of the most influential brands in the pharmacy space, on how since 1897 this organization has been on the forefront of innovation create the resources for our profession to dispense our full potential. Resources Mentioned: -2021 Content Calendar: www.thefitpharmacist.com/contentcalendar -Personal Branding COURSE: Script Your Brand— www.scriptyourbrand.com Main Points From this Podcast: - How PharmacyTimes leverages adversity to create innovation for pharmacy - The power a personal brand has for pharmacy professionals worldwide - Strategies PharmacyTimes has used through COVID to pivot and dispense value - The future of pharmacy development for students and pharmacists - Resources created for the profession to advance your career and thrive Like The Fit Pharmacist on Facebook: www.facebook.com/fitpharmfam Host: Adam Martin, PharmD, ACSM-CPT, NAMS-CNC -Website: www.thefitpharmacist.com -LinkedIn: www.linkedin.com/in/fitpharmfam -Instagram: www.instagram.com/thefitpharmacist -YouTube: bit.ly/2x2urwl Guest: Ed Cohen, PharmD, FAPhA -Instagram: www.instagram.com/pharmacytimes Resources for: • Community Pharmacists: https://www.pharmacytimes.com/clinical-role/retail • Health-System Pharmacists: https://www.pharmacytimes.com/clinical-role/hospital • Oncology Pharmacists: https://www.pharmacytimes.com/clinical/oncology • Specialty Pharmacists: https://www.pharmacytimes.com/clinical-role/specialty-pharmacy • Pharmacy Technicians: https://www.pharmacytimes.com/clinical/pharmacy-tech • Student Pharmacists: h