Episode 15 | Trust-Based Marketing

<p>Sales Velocity TV and Radio is sponsored by <a href='https://www.gopipelinepro.info/'>PipelinePRO</a>, the Ultimate “All-In-One” Sales Pipeline Management &amp; Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: <a href='http://www.gopipelinepro.com/'>www.GoPipelinePRO.com</a><br/><br/><b>IN THIS EPISODE YOU WILL DISCOVER:<br/><br/></b>Why you should shift your focus from <em>getting customers to make Sales</em>, to <em>making Sales to get customers</em> and how it can be a complete paradigm shift in your business.</p><ul><li>The two big factors that contribute equally to making Sales: <br/>A) Your offer <br/>B) Your credibility  <br/><br/></li><li>The big question to ask yourself: How am I coming across to my customers subconsciously? <br/><br/></li><li>To create credibility with your customers you first need to understand the psychological triggers of your client avatar; what and who you stand for. <br/><br/></li><li>Why it is so critical to present yourself in alignment to your customers’ expectations. Study your industry inside out and understand what the ideal client is expecting of you.<br/><br/></li><li>How trust based marketing is a <b>branding/selling/congruence</b> play in the long term. <br/><br/></li><li>When you are <b>consistent </b>and <b>congruent </b>with the way you present yourself, you are more trusted.<br/><br/></li><li>How Steve Jobs stapled his image to create trust, with his consistent dressing style. Do you remember it??<br/><br/></li><li>Why <b>Testimonials </b>and <b>Case Studies</b> are the most important factor to create trust and credibility in these times <br/><br/></li><li>Why your ultimate trust based marketing method should be to create a social proof and third party validation solid enough to start selling for you<br/><br/></li><li>The best way to ask for “<b>feedback</b>” and not positive reviews from your customers and how it can be a complete game changer!</li></ul><p><br/></p><p>Follow Sales Velocity TV on <a href='https://w